The information was scarce and was obtained from log files. A plain text document generated by the servers. which collected limited data on visitor interactions. Therefore, with the advancement in platforms and the development of new programming languages, more powerful tools appeared for analyzing user behavior on websites. One of those new tools emerged in google analytics. This platform, which was born when google bought the company urchin software corp., was responsible for democratizing and popularizing web analytics in the world. Began to be interested in With google analytics companies. Began to be interested in business database metrics and with these […]
b2b leads
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The top tasks on your digital marketing checklist let’s identify. All the tasks and assignments that we must include in our company. Therefore, digital marketing checklist, so as not to forget anything. Net neutrality this last idea that we want to present in this article is the simplest, but that does not make it the least important. When we talk about neutrality we are referring to that basic principle. Most importantly, on which the network was built: there is no central authority or anyone to govern what happens on it. The internet and all the applications that rely on this […]
Learn how to build a digital competitive advantage. How to create a competitive advantage? Let’s analyze a simple and reliable methodology that shows how to create a competitive advantage in the digital world, which contributes and is sustainable for the future. Therefore, quantified self” the data shadow—an idea that we addressed in the previous section—showed us the current scenario of the digital world, in which a person generates a lot of information about their life and behavior. Well, with the data processing capabilities we have today, it is possible to store and consult that data to make decisions. Of using technological […]
Let’s delve into five digital marketing questions. We always ask business owners and managers about how their organizations. behave in the digital world. Therefore, digital marketing questions for business leaders let’s delve into five digital marketing questions we always ask business owners and managers about how their organizations behave in the digital world. Read this article » why is it important for marketers to understand this concept? Because what it shows is that in the medium term every person, platform and object on the planet will be connected to the network; and this will allow a precise identification of market […]
In itself the semantic web is concerned with creating. Two versions of each message one readable for people and another for machines. for search engines, social platforms or mobile applications. So that? So that the devices can better understand that information and thus give us better answers to our questions or make inferences. We cannot close this section without first clarifying two concepts that are mistakenly confused: the semantic web and the so-called web 3.0. The first covers the activities that seek to explain to machines everything we publish in the digital world. The second refers to the environment in […]
To increase results and improve reputation. If you want to receive a free consultation to find out more. Don’t wait! One of our experts is ready to guide you in integrating B2B videos accelerate these tools into your business strategy. New call-to-action b2b lead generation | b2b digital marketing | social mia | storytelling new call-to-action what’s new for success in b2b are you a sales director. Marketing manager or ceo? Do you simply want to delve deeper into The dynamics of the b2b world? Subscribe to the fontimia blog to be updat on news: • marketing & sales • […]
Such as: be sure of consistency between message and target audience send a short video with a clear message aim for an emotional narrative mode b2b Videos and social videos accelerate commercial negotiations during the commercial negotiation . Various elements are explor. Going into detail and using technical terms. For some markets. One of the most complex challenges is illustrating the potential of a service or product to buyers . Integrate video content into Especially if more in-depth skills are requir. What’s better than an explanatory video that simplifies mechanisms. Tools and functions? Through this tool. Sales Business Email List […]
Value to the company proposal ; an idea could be to share the experience of an already acquir customer. Who can illustrate the results and benefits obtain. B2b marketing – video videos and social campaigns: the connection videos improve the performance of social campaigns . Giving content an authoritative and direct tone. Compar to a written post . Videos communicate messages loudly and clearly. Leaving little room for interpretation . Making a video for social strategy can require more time and resources than more static content. In any case It is good to remember that online users scroll through information […]
Although the textual contents can be very interesting. It can happen that they are not read. Often due to the rush to find the information . Making a presentation video available on the homepage can be useful for at least two reasons: the first is link to the attractiveness of the videos. Which generates a first contact between company and user the second reason is determin by the average time spent on the site which can increase with the presence of a video and improve the positioning of the page . Why add videos to landing pages? The lead generation […]
When talking about content creat to achieve specific b2b marketing objectives – such as increasing visits to the website. Clicks on an article or opening an email – it is important to know how to identify and ride the trends of the moment . Offering users exactly what they are looking for is essential to improving your reputation. Earning an active role in the target market. Today. Among the most widespread and effective elements we find videos: do you already know their potential and the possibilities of integration? Continue reading the article to find out more Why are videos essential […]
Choose contact methods with action button select the action you want. And facebook will create a button that will display at the top of your page. When visitors click the button. It will automatically direct them to the action you set up. Set up notifications there’s nothing worse than missing out on a quality lead because someone’s message got burie in your inbox. Stay on top of your lead generation by making sure your page notifications are turne on. Notifications can include everything from likes and comments to new messages in your inbox. If you want to take an extra […]
The username is the web address use for your page and will display in the url when you share the link or when people search for you. Facebook auto-generates a username if you don’t choose one and usually throws a few random numbers in there. So it’s best to eit this yourself if you want it to reflect your brand accurately. Choose something similar to your page name to keep it consistent and searchable. To update your username. Go to your page menu and select settings. Under general page settings. You’ll see the option to eit your username. General page […]
