This month we’re introducing a huge new initiative: Portfolios. Plus, a standalone Page inspect tool, hreflang link graphs in Site Audit, and more. Let’s get right into it. Dashboard Portfolios Meet Portfolios, our new view that lets you track and monitor a custom list of domains and URLs. Portfolios on Dashboard Adding a Portfolio lets you group a list of URLs from up to 10 domains and see their aggregated metrics in most Site Explorer reports. Once saved, the portfolio will show up on your dashboard along with top-level metrics – just like Projects.
Site Explorer
First up, we’ve added a new standalone Page inspect tool that shows you the change history of a page’s HTML code or plain text. Page inspect tool in Site Explorer Its top industry data main use case is to compare changes made to a page at two points in time. For example, this page on our blog was published a while ago but barely got any traffic. Then all of a sudden, organic traffic saw a big spike around mid-August. Organic traffic spike in Overview If we go to the Page Inspect tool and compare the content from around September to near the beginning of August, then hit the Page text button, we’ll see that there was a full content update on this post to better match search intent.
Site Audit
Site Audit now supports structured Gambling DAT data validation against 190 mandatory rules listed in Google’s guidelines. We’ve also added a corresponding Site Audit issue, along with a filter to toggle between Schema and Google issues. Site Audit: structured data validation against Google and schema.org guidelines Hreflang link graphs There’s a new hreflang link graph in Site Audit that helps you visualize hreflang issues. Now, when you open the URL details panel of a page and click on the Hreflangs tab, you’ll see the whole hreflang cluster of a page. Errors with pages and links are highlighted in red, which lets you quickly spot which link is missing – or was added by mistake. Hreflang link graphs The table below shows more details on the connections.
