Condense Key Information

Rising social media platform, tiktok focuses on a more niche audience – ‘small businesses’ – in its release, shown below. But the headline shows the value or what they are offering immediately. It uses a new study to drive interest and includes a video – the very thing it’s famous for – in the body…

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Brainstorm an angle or hook

Make sure to include traditional and online press in your target list as both these will have different audiences and reach. Brainstorm an angle or hook news outlets get hundreds of press releases every day so you need to make yours stand out. If you’re promoting a new product, don’t just focus on the product…

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