I remember the day when our CIO Leonardo Na ressi introduced the theme about The challenges of Advertising in the age of controlling Privacy days after the official announcement of Google Chrome, which was the browser with the highest. In conclusion, market share. About the end of third-party cookies , and then I fell into despair. I work with online campaign optimization and help clients understand that last-click measurement is not always ideal. So without cookies to measure user journeys, how am I going to be able to understand them. Time passed and here at DP6 we developed knowledge on […]