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This influencer or expert content strategy is becoming more common. My team use it for an episode of the WritePodcast by interviewing conversion copywriting expert Joanna Wiebe. One of the quotes from the transcribe interview was feature as a backlink in Crazy Egg’s Guide to Conversion Copywriting. The best part The backlink phrase was “Explain conversion copywriting.” As a result. Conduct exclusive interviews with industry experts. When a searcher uses the phrase “explain conversion copywriting.” podcast interviews rank third and content that incorporates backlinks ranks first. Description-Transformation- Copywriting In addition to that high authority link. the interview generate 12 other […]