Data collection is the process aimed at capturing data from the definition of scopes that must be analyzed. The collection process aims to measure the user interaction with the topics and business rules defined according to the needs of each project . Aiming to provide the necessary information so that it is possible to quantify these interactions and develop insights. And direct actions from the consolidated values of each metric. In order for data collection to be able to answer business questions assertively. It is necessary that the collection planning and mapping of project needs be carried out with caution. […]
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At the beginning of February we published a post talking about the deactivation of Google Optimize and options for A/B Testing and Personalization tools . Google Optimize fulfills several requirements that help to popularize the culture of experimentation Easy implementation, good usability and free plan . Because it is free and easy to use, the decision to adopt it turns out to be simple. The investment risk becomes very low. Many companies still do not have experimentation programs or. Even using a tool like Optimize, their maturity in the subject is still incipient. Business Objectives Business Objectives and Knowledge of […]
