Good digital marketing can be the difference between a successful business and one that folds within a few years. The right tactics help you connect with your customers. Who Should You Hire for Digital Marketing Services? craft a clear message, and find the right rhythm to engage with them at the right time.
So, when you decide that you need a small business email list digital marketing expert, you are faced with a choice: to go with a marketing agency or a freelancer.
We’ll help you understand the benefits of each option, providing a clear overview so you can begin implementing your marketing strategy and reaching your target audience.
Comparison of Marketing Agencies and Freelancers
First, let’s look at what a social media agencies in bucaramanga marketing agency is and who a freelancer is.
What is a marketing agency?
A marketing agency is an organization that typically employs multiple professionals with different backgrounds and skills. You may encounter the following areas of expertise in an agency.
- Branding
- Marketing research
- Graphic design
- Web design
- Search Engine Optimization (SEO)
- Content Marketing
- Paid advertising (e.g. Google search ads, banner ads, social media ads, etc.)
- Social media
- Reputation management
These specialists work together to offer a comprehensive approach to your marketing strategy. You will typically work with an account manager, who is your main point of contact within the agency. They help manage collaboration and communicate with the various experts on the team, making it easier for you to manage your marketing.
Who is a freelancer?
A freelancer is a single professional clean email with experience in digital marketing. They may have previous experience in various marketing roles and use freelancing to maximize their skills in different areas.
Freelancers often have a network of other freelancers who help them with certain aspects of their marketing work. So if a freelancer doesn’t have the design skills to fully handle your marketing project, they may outsource some of the work to someone else.
You’ll be working with a completely independent professional who may have competing priorities as they work on multiple projects for different clients. When another client’s requirements increase or change, you may find that the freelancer won’t be able to respond to your tasks as quickly as they used to because they’re just one person trying to balance everything.