The main differences between organic and paid search marketing are in terms of investment of time and money. With paid search ads, you’re essentially paying to get instant results on the search results pages of Google , Bing , or other search engines. With organic marketing tactics, you invest in long-term results in search engine results page positions.
It may take longer for a website to get to the first page, but it can be achieved with a small budget, although getting organic rankings can be much more time-consuming than getting paid advertising rankings . Note. Search engines drive more and faster traffic growth to new websites than social media networks built from scratch. With statistics like these, Search Engine Marketing is definitely worth learning!
Which is better: organic or paid search?
Even though only one of telegram database users list these methods, organic or paid search, could be used, it would have a negative impact on performance. However, in a situation where only one of these methods can be used, decide whether you need quick, short-term results . Yes? Choose paid search .
Or do you have time to achieve long-term continuous results that require constant maintenance and optimization? If the answer is yes, then organic search will be more suitable for your business .
Haven’t decided? Here are some statistics to consider
70% of marketers believe that SEO (organic search tactics) are better than PPC (advertising) for sales; they claim that being found through organic search results in more clicks, longer time on page and more leads.
80% of people who search for something on Google completely ignore paid ads. Of the links that search users click on, 70% are gambling dat organic result pages.
Think all this justifies investing in organic search alone?
Here’s some evidence in favor of paid search
However, only half of searchers correctly identify ads as opposed to organic search results. Search ads can increase visibility by as much as 80%.
63% of searchers say they would click on an ad if it matched exactly what they were looking for.
75% of searchers say that paid ads make it easier to find what they’re looking for.
88% of local business searches bw lists result in visits/calls within 24 hours.
Ultimately, if possible, think not organic vs. paid search, but organic vs. paid search. And don’t forget the complementary role of organically maintained and paid social networks!