Bounce rate is the percentage of users who land on a page on a website and then leave without clicking anywhere or going to another page on the same site.
The importance of bounce rate?
- Bounce rate is a key performance phone number list indicator of a website , it provides information on how well or not the user’s intention is satisfied.
- Bounce rate is an important ranking factor that Google takes into account when evaluating your website.
Indeed :
A high bounce rate therefore means that most of the site’s visitors only view one page and then leave the site. This could reveal the site’s inability to satisfy the Internet user, which has a negative impact on its positioning in the results pages.
A low bounce rate means that users arrive on your site, and tend to visit several pages before leaving, the user is well satisfied,
How to analyze the Bounce Rate?
To analyze the bounce rate of a website or web page,
The first question is therefore to define what the objective of the site is
Is it an e-commerce site? News branding agencies in pereira sites and blogs?
Which allows us to know if the bounce rate is correct or not
The bounce rate depends on the type of site:
For an e-commerce platform, the bounce rate should naturally be lower, because the visitor consults the product sheets, compares several items on different pages, fills their basket, places an order, etc.
For a news site (news sites and blogs ) the bounce rate can show a high bounce rate because Internet users will often read an article and then move on to something else, not necessarily a second page to read.
What is a good bounce rate?
The notion of a “good” bounce executive list rate is relative
A bounce rate of over 80% is considered high, therefore bad.
Here is the average bounce rate by typology:
- E-commerce site: from 10 to 40%
- Service sites: less than 80%
- Content site (news, blog articles): 40 to 70%
- showcase website: 60 to 90%.