Below the cut, Madewell shows you the items in your cart to help you remember the items you wanted. It’s a clean, polished email that works on multiple levels.
22. Venus
There’s never a wrong time to compliment your audience, as we sawin the Madewell example. This copycat from Venus uses the same psychology in her headline: “You have great taste!” Who doesn’t love to hear that?
incentive in the form of free shipping and a list of items you forgot.
23. Bloomingdale
, but we are aware of the big brown bags they are known for. This example chinese thailand data does a great job of reinforcing the brand, so use the phrase “My Brown Bag” to speak to the customer in their language.
24. MacWeldon
Here we have another complementary example. Marco Weldon uses it quite often ; Combine urgency and scarcity to get the job done. We love that the CTA stands out from the otherwise neutral palette.
25. Toys “R” Us and Babies “R” Us
Frankly, we expected more from Toys “R” Us. While the giraffe business to consumer reviews image is cute, it’s a bit too much clip art , and the multiple CTAs can be confusing. We’re thanking visitors this way, but this email could be spiced up with product images and some catchy copy.
26. Prosperous Market
Here’s an interesting takeaway from a large sample of abandoned cart email video as part of the quoting tool examples. Thrive Marketplace tells you how much you’ll save by purchasing your items from them versus other retailers. Again, we have the blue CTA button with otherwise neutral colors.
27. Black Milk
aren’t using meme-style designs for their abandoned cart email strategy. This one of an adorable puppy grabs our attention right away. The headline “Why did you leave me?” makes you want to click the CTA below this screenshot and buy something. This is a great example from a clothing brand LatteNero.