Statistics show that 95% of Russian companies do not know what to do with leads after receiving them. Such stages as lead processing, segmentation and lead-to-purchase are difficult for them and are often simply ignor. This becomes a weak point in the company’s marketing strategy. The Carrot Quest team, a marketing automation service, will help you figure this out.
We segment valuable leads and lead them to purchase in 3 steps
What’s the problem?
If we consider the mechanism of companies’ work with leads telegram data , it becomes clear why in most companies website visitors turn into a gray mass, not to mention the almost zero conversion into purchase. Problems arise at all stages of work with the lead.
Information about how the user acts on the page is collect either in Google Analytics or Yandex.Metrica, while the collect contacts are sent to the CRM. At the same time, correspondence is conduct through separate channels. It turns out that each separate channel contains some information about the user, but without a general picture, these parts are useless, and the lead is simply lost.
Marketers forward leads to sales people without any accompanying information, and the latter have to deal with the user from scratch, as if the company does not have any information about the site visitor.
Understanding that 1-1.5% of users turn into buyers, many companies believe that there is no need to do any work to lead people to purchase. But at the last stages, a person’s sense of risk intensifies, and he leaves the site. To increase conversion by 2 times, you need to help the user make a purchase from you.
There are 2 ways to solve this problem:
1. If your company is large
For large companies that have their own development departments with 15-20 specialists, the most correct move would be to create their own system that provides the tools needed to work with leads. This option will give you the opportunity to get a system oriented to your processes.
2. For small and medium-sized companies
The best option in this case is to use Marketing Automation services. Such services have all the segment valuable leads necessary tools suitable for various business areas. They collect information about all site visitors and help lead them what are healthy marketing practices? to purchase. Thanks to this, you get the opportunity to lead the user from the moment he enters the site until the purchase.
Among foreign services, HubSpot and Intercom are convenient, among Russian ones – Mindbox and Carrot Quest.
Marketing Automation service
Read also: Marketing Automation: Why is it Important for Your Prosperity?
How does it work? Examples
To show how the proposed approach works, let’s consider its implementation segment valuable leads using the example of two services: the Russian-language Carrot Quest and the English-language Intercom.
Using Carrot quest as an example
Carrot Quest is a service that collects agent email list important information about each person who visits the site. Based on the collected information, it helps lead visitors to purchase manually or automatically according to different scenarios. The service will help you segment valuable leads learn how to distribute leads into segments in 3 steps and turn them into clients in the first few days.