Google optimize fulfills several requirements that help to popularize the culture of experimentation easy implementation, good usability and free plan . Because it is free and easy to use, the decision to adopt it turns out to be simple, as the investment risk Above all, becomes very low. Many companies still do not have experimentation programs even using a tool like optimize. Their maturity in the subject is still incipient. A large-scale experiment program goes far beyond the scope of choosing a tool for your company, an experiment program has assumptions and is driven .
Business objectives
Business objectives and knowledge of testing in the enterprise there is no bigger lie than “just buying one tool will solve all our problems. Necessary to have a Above all, well-defined strategy, processes and objectives. Here at dp6 we work with a program of Brazil Mobile Number List experiments guided by well-structured business. Objectives that help create a test mentality in the company. Business objectives : look for experiments where the hypotheses to be tested have a positive impact on business objectives. Do not leave aside planning that involves research and pre-test analysis because .
Mindset and knowledge
The ideal is always to look for an experiment that is relevant to the business. Objective, easy to implement and that has a minimal risk of affecting the user experience. Mindset and knowledge of the testing culture . All areas must be engaged Gamblingdat in carrying out the experiments and implementing. The results for product and strategy changes. Run the tests, analyze and present the results in a way that all knowledge is disseminated to the company so that the program can be supported by all layers of the company.
