Whether you’re setting up offline conversions for the first time or haven’t figured out how to do it effectively, let’s take a look at the five best options that Google Ads currently offers.
Working with an external marketing agency or your own SEO specialist? Are you wondering what to choose? This article will guide band data you through the issue in detail and make it easier for you to find the ideal content on your website that is optimized for Internet search engines.
Assign values to conversions
Offline conversion tracking (OCT) is a must-have for every Google Ads account to help you determine whether your campaign was successful. Offline conversions are actions that consumers take outside of your website, such as phone sales or in-person interactions.
What values to assign to conversions? If it can’t use the actual values from your CRM, Google offers its own calculator that can help you with estimates. Why assign values, you might ask? Assigned values tell machine learning how much each conversion is worth. This allows the system to bid on ads using value-based bidding strategies.
Optimize advertising campaigns for all
You probably already know that the Google Ads funnel is divided into three basic stages. These are the awareness stage, the consideration here’s the ideal procedure stage, and the conversion stage (taking action). You should optimize your campaign for all of these stages. This approach will generate more conversion data and therefore speed up learning. This is especially helpful if you are starting a new Google Ads account or if your conversion volume is very low.
Don’t be afraid to experiment
You should try new things for at least two weeks before you start evaluating the impact on your overall strategy. If you’re working with low fax lead budgets or have long lags between conversions, this period should be even longer. The key metric for success should be
Are you experiencing low conversions, would you like to increase them and don’t know how to do it? Read our next article, where you will learn lots of advice and tips on how to create effective local marketing strategies .