If you feel like you’re struggling to keep up with the ever-changing search landscape, try focusing on uncovering and capitalizing on commercial opportunities. Below are some of the priorities
You need to focus on:
- Analyze seasonal keyword trends to help you plan your content strategy.
- Identify readily available opportunities and prioritize them by value.
- Optimize content for long-tail keywords.
- Try to understand your audience’s intent so you can optimize.
- Compare your SoV (Share of Voice) metric with your competition.
Let’s take a look at how to proceed and ensure that your SEO strategy takes you to the next level.
Identifying seasonal keyword trends
A great tactic that is definitely advertising data worth including in your SEO strategy is identifying and planning for seasonal trends. Demand for most products goes through seasonal peaks and troughs. Therefore, you need to follow these fluctuations and time your content to maximize traffic and conversions.
Before you start creating a new content plan, study historical trends. Analyze historical search data for your key products. This will help you predict whether similar trends are likely to occur in the future. This will ensure that your strategy is not based on assumptions.
A simple four-step process can help you identify seasonal keyword search trends: plan, influence, peak, and repeat.
Use historical data on search trends
To plan your content strategy. Develop a strategy to influence customers when there is less competition in the market and customers are in the research phase of their buying journey. Think about when your peak is and try the first step in setting to rank as high on the SERP as possible during that time . Determine if this is a trend that will repeat itself next year. If not, focus your efforts on other categories.
Once you can identify opportunities, you can focus your efforts on them and optimize accordingly. Try to use keywords with medium search volume.
Content optimization for long-tail keywords
Long-tail keywords are specific, long business to consumer reviews search phrases (three words or more). These phrases may not be as popular, but they have less competition and are more plentiful. Sites that list these long phrases also have higher conversion rates. Optimizing for multiple touchpoints before conversion.