A market expansion plan lays out a few key factors: how you’ll approach sales for your new target audience, what tasks you need to tick off before expanding, and specific target metrics to use.
Include a competitor analysis and outline the costs involved to help you pinpoint a pricing strategy. If you’re going to be selling overseas, keep in bahrain whatsapp number data 5 million mind that you might need to factor in time zones and cultural differences.
The marketing-alignment sales plan
Here’s an example of a sales plan template for organizations that haven’t yet aligned their sales and marketing departments.
It involves coming up with ideal customer profiles and buyer personas before aligning sales pitches with marketing messaging.
The plan gets both teams on the same page and the 7 best web development languages avoids the risk of task duplication or misunderstandings. Make sure to be extra clear about roles and responsibilities.
The territory sales plan
Territory sales plans don’t just split up territories according to geography—they segment target customers by categories that are relevant to your business.
For example, if you’re selling web design software, you might use a SaaS sales plan template to target very small businesses with basic websites benin businesses directory or traditional companies just looking to move online.
You’ll then match reps to customer groups, depending on which rep has the most relevant skills for that territory.
How to write a B2B sales plan template that drives revenue
Your main goal should be to distill your overall business goals into actionable sales objectives, milestones, strategies, and tactics.
This means your B2B sales plan template should—at the very least—include:
- Target customers and ideal customer profiles
- Role and responsibilities in your team
- Revenue goals and sales objectives
- Budget and resources
- Challenges and obstacles
- Pricing
- Promotions
- Key strategies and tactics
- Deadlines, milestones, and review periods
To turn that information into a powerful B2B sales plan, follow these steps.
Step 1. Outline specific revenue and sales goals
In this step, having a birds-eye view of the sales plan is key. Within the revenue and sales goals, you should think about the conversion points along the sales funnel.
Making note of the points within the funnel that transition the potential customer from phase to phase down the funnel is useful as those will be focus points in the overall sales plan. If you’re aware of the conversion points, finding bottlenecks and optimizing the process is easier.