The world of these sweaters, the uglier the better and people can’t get enough of . Them.So, why should it be any different for your brand?Nothing in this world is perfect.The Role of Psychology in Lead Generation . That’s especially true when it comes to products, services, and organizations, but that doesn’t mean . It’s anything to be ashamed of.Here’s how your brand can turn a usually “ugly” trait . Or shortcoming and into a thing of beauty and even profit.
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How to be imperfectly perfectwhen . It comes to your brand, consider embracing your organization or product’s oddities. Show and describe . How you are imperfectly perfect.Now, before we go any further, let’s make one thing clear: . Being perfectly imperfect in your messaging is not about marketing a bad product that doesn’t . Deliver on its promise. Rather, it’s about embracing your flaws or quirks, not hiding them .
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From your audience.Instead of steering clear, as more cautious marketers would, you need to make . Those unusual characteristics a part of your unique value — and believe it or not, . More and more brands are doing the same.At his inbound cayman islands phone number library session a few year back . And in his book, non-obvious, marketer and best-selling author, rohit bhargava, dissects this trend which . He calls “unperfection.”using a revelation from christian rudder, the founder of the online dating site, .
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Okcupid, he helps explain the reasoning behind it:“polarizing looks—people with unique features or lots of . Tattoos—get more messages and dates how to become a project manager in it? than conventionally attractive people. A lot of people are put . Off by them, but the people who like them really like them.In other words, we . Are attracted to people who are more unique and stand out, even if they happen . To be less perfect by traditional measures.
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”in the realm of marketing and business, a similar . Phenomenon can be seen in the success of brands like ugg and crocs.The traditionally “ugly” . Appearance phone list of these footwear lines is part of their commercial appeal. They’re not just another . Average pair of shoes people can quickly overlook; they’re bold conversation starters.What many would see . As strange or unconventional is part of what people are paying for.