Have you ever considered buying leads before? If so, keep reading…
Companies have been buying leads for years and on the face of it, it might seem like good shortcut to get some leads rolling in fast.
In reality, this ‘shortcut’ could cost you time and money and give you a bunch of leads that…
Don’t want what you’re selling
Don’t appreciate you contacting them.
So, I’ll show you exactly why buying a list of leads phone number library would backfire – and how to generate them organically instead.
Why buying leads is a BAD idea for your business
Buying lists = easy sales?
Nope. It’s actually a risky game that could damage your business. Here’s why.
An email address or phone number is NOT a lead
First things first: a lead is a person who has shown interest in your business, products, or services.
So, when someone promises to “sell you a list of leads,” that’s already a contradiction. What they’re actually giving you is the contact of someone who HASN’T expressed any interest in hearing from you.
They can be outdated (like inactive email addresses)
They usually belong to people who have nothing to do with your industry and Problems With Buying what you’re selling
As a result, their conversion rates are really low.
Lack of data and personalisation
There’s a lot of competition out there, and consumers are becoming 10 Rules for Generating Leads with Landing Pages more and more selective. In fact, 72% will only engage with businesses that send them personalised messaging.
But when you buy a list of leads…
So, you CAN’T send them personalised messages or kickstart calls that inspire an instant connection.
It’ll be a cold and impersonal outreach. Now we’re not saying that executive list cold outreach doesn’t work, but for it to work well requires a lot of effort. You have to do a lot of research and work hard to prove that you understand them, their problems and that you’re trustworthy.