Like any tool, Google Keyword Planner has
its pros and cons. For some, it’s the ultimate keyword research tool. For others, there are common challenges they don’t know how to overcome.
What are the most common criticisms of this tool? The ones that often prompt marketers to look for alternatives? Let’s review them.
While one of the most commonly used data lines in the tool is the average monthly search volume, it’s not as accurate as many would hope, due to the use of rounded averages. To get a true picture of actual average search volumes, you’ll need to look at the last 12 months of data and calculate an average yourself. The difference between these two numbers can be significant, calling into question the accuracy of the tool’s calculated averages.
The tool uses “traffic batches” to display average monthly search volumes, meaning the numbers are given relative to their position relative to the nearest batch. Again, this leaves many people wondering about the value of the data when used for decision-making and projections.
Many complain about missed high-volume
keyword opportunities that don’t show. Up when researching search terms with the tool. But are identified later. Either through the Search Terms report when the ads are running or through insights provided by Google Search Console.
While you can filter results by “broadly related ideas,” the tool previously allowed you to do so by “closely related ideas” as well. This was changed in 2019, much to the chagrin of many.
That said, the tool has too many fantastic features not to mention. The most important one is that it is completely free. With a few tricks and a deeper understanding, the results that can be obtained from it are fantastic.
A powerful keyword tool, but has some limitations
Google Keyword Planner should not be underestimated. It is a fantastic way to identify new keyword opportunities for SEO and advertising new zealand telegram data campaigns, and to predict the potential impact of Google ads for your business. It can also help guide product and service launches and provide insights into terms that are driving traffic to your competitors that you are not ranking for.
Its main appeal is that the data comes directly from Google, making it easy to convince stakeholders to invest in marketing activities. The tool also has its limitations, but other tools help overcome these and ensure that you have the accurate data you need to make the right decisions for your campaigns.
Google Keyword Planner vs. Keyword Magic Tool
Google Keyword Planner isn’t the perfect tool for everyone. It’s a great resource, used daily by marketers around the world, but there’s an alternative you may not have considered. Our very own Keyword Magic Tool is, in our opinion, the most effective way to do keyword research:
Starting with a seed keyword, you can graves jay head of sales choose from over 20 million keyword ideas. All of which can be filtered based on search volume. keyword difficulty, competition density, SERP. characteristics, and CPC data. Some of these filtering options aren’t available in Google’s tool.
You can easily segment keywords
by topic, allowing you to instantly find the right keywords for your campaign. If you are looking for long-tail keywords, you can find much more opportunities with Keyword Magic Tool than with Keyword Planner.
- Identify the best keywords for your database d campaign and send up to 1,000 of them to the Keyword Strategy Builder, which compiles them all into a single list with their key results, while estimating the potential traffic to your website.
- You can then submit your keyword list directly to Semrush: Position Tracking, saving you time when analyzing performance. As a bonus, you can integrate this list with Semrush’s PPC Keyword Tool to help you easily build a successful Google Ads campaign.