Prospects and consumers are at different stages in relation to. Understand the your business and at each stage, they are more likely to react in one way. Having the perception of the behavior of these different users is. Important, and, in light of this, Cohort Analysis allows them to be separated into groups. At different stages, these people can be more easily observed. The idea is to understand how a potential customer. Interacts with your business, but also to have the perception of what. The interests of a consumer who has been purchasing for more than a year are.
Understand the Analyze the Public's Reaction to the Changes
A company can provide changes of email database various types in its professional activity. For example, e-commerce can be completely reformulated to address UX parameters and make navigation more pleasant. Another type of change may be in relation to products. Such as the resale of new brands or the search for better quality in the offering to the consumer. Naturally, each of these changes will cause a reaction from the public and that will generate new data that needs to be analyzed separately.
Detect Impacts of a Marketing Action
Results are expected from marketing actions. Whether in sales or Gambling DAT conversions at other levels. From the proposal of each campaign, it is important to monitor the metrics to evaluate whether the expected. Success was produced and the Cohort Analysis provides solid support for this to be achieved. A new campaign will attract customers or impact those who are hooked on the business. These different groups need to be observed in the period following. The marketing actions so that it is possible to understand if they really had the desired effect.
