Tracking and analyzing email performance requires a combination of tools and technologies to gather data. Visualize insights, and make informed decisions. Here are some commonly used tools and technologies for this purpose: email marketing platforms: leading email marketing platforms like mailchimp, hubspot, and constant contact offer built-in tracking and analytics features. These platforms provide detailed metrics such as open rates, click-through rates, bounce rates, and conversion rates for your email campaigns. Google analytics: integrating google analytics with your email campaigns allows you to track user interactions beyond the email itself. You can monitor website visits, pageviews, and even specific actions […]