Another benefit of customer segmentation is that it can help you create a more targeted marketing strategy. That is, you can provide a marketing approach to the target audience and can also increase the chances of conversion to sales. In fact, 77% ROI (Return on Investment) is obtained from targeted market segmentation and advertising campaigns that trigger customers to make purchases. Identifying and Building BrandsChoosing the Right Communication Channels One of the goals of business is to create your brand dknown by many people. This includes all types of existing businesses, both large and small scale. When you have the […]