Today, customers interact with brands through a variety of channels, from phone calls to chat to social media platforms, just to name a few. change, depending on your specific needs at the moment and your reasons for contacting the brand, which may also change. As a result, companies have an increasingly fragmented view of their customers, as the interactions and profiles collected during the latter period occur across a wide range of pipelines. Customer service services are faced with the challenge of collecting data to improve customer journey management. Therefore, it is important for these departments to evolve […]