How to Become a Ghostwriter

Ghostwriters are professional writers who specialize in producing written material on behalf of another person, company, or brand. They’re also an integral part of any digital-age company’s larger content marketing strategy, so there’s plenty of work out there for a genuinely great ghostwriter. Today’s brands and marketing departments rely on ghostwriters to produce everything from…

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6 Supposedly Reputable Sources That Aren’t Exactly What They Seem to Be

Many of the prolific websites that the average person consults every day are neither properly reviewed nor researched. But linking to deceptive websites will ruin trust in your brand. In some cases, it can also cause legal problems for your company. Google’s Expertise, Authoritativeness, and Trust (EAT) guidelines should guide your content creation. In the…

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