According to the study “ The 2023 Industry Pulse Report ”, the difficulty in accessing primary audience data is the main concern for 50% of companies that buy media and for 40% of companies that sell media. In this context, we have a name gaining strength in recent years: Data Clean Room (DRC). Data Clean Room is a technology that provides a secure environment for accessing and using data. In times of strong regulation, it becomes one of the main options in our market, as it meets all privacy requirements, allowing two or more companies to share and use personal […]