Since SaaS companies rely on building economies of scale to reduce costs and increase profits, a long-term strategy like organic SEO makes the most sense for these businesses.
The benefits of SEO for SaaS include:
- Generating sustainable growth through steady customer acquisition.
- Reducing the cost of acquiring each new customer (CPA).
- Creating broad brand awareness for your products.
- Educating and retaining customers through highly authoritative content.
- Improving the overall performance of omnichannel marketing.
The last point is interesting because most
SaaS companies typically use email marketing and paid media to acquire and retain customers.
As a result, high-level content serves as great marketing material for advertising through these channels and entices user engagement.
As a final point, increasing brand visibility around your software is perhaps the most important aspect of SEO.
So, if you establish yourself as a thought leader and build a loyal customer base through a combination of content and SEO, you can build a vast network of users that will reduce hosting costs and accelerate your growth.
Ways to Grow Your SaaS Business with SEO
First and foremost, you need to create a user-friendly website so people can download your products, contact customer support, and read content.
The technical basics that your website should meet include:
- HTTPS protocol.
- Optimization for mobile devices.
- High page speed.
- Optimized images (quality and size).
- Clear website structure.
- Strategic use of keywords.
- Clear calls to action (CTAs).
- XML sitemap.
- No duplicate content issues.
After implementing the points chinese overseas british data mentioned above, it will be easier to rank your website as authoritative content and retain users who visit it.
Creating a buyer persona
Next, your team should create a list of buyer personas that you will track using multiple conversion tools. The input data for the personas can come from the following sources:
- Sales and marketing teams.
- Existing analytics sources (e.g. Google Analytics, Google Search Console or Paid Media Channels).
- Customer service representatives.
- Direct feedback from customer surveys and interviews.
Your buyer personas will differ depending on whether you are targeting B2C or B2B. In B2C, your buyer persona will be based on the platform’s user-friendly several demographic and psychographic inputs, including the following:
- Localities.
- Age.
- Interests.
- Profession.
- Education level.
If you were selling photo editing software,
You would probably create separate avatars for professional and freelance photographers.
On the other hand, your B2B executive list persona will likely target specific people in your organization, such as managers, founders, or everyday users. For example, one marketing campaign and persona might focus on a software solution for sales teams and sales managers.