In summer, as expected, there is a decline in business activity. Some are on vacation, others are just lazy. And, most importantly, there is a good excuse – “summer is not the season for business.” So we live, waiting for autumn. And since September, like scalded cats, we have been rushing around, trying to gain back the numbers and indicators lost over the summer.
What if I told you that in the summer you should not rest, but work hard? After all, while competitors are dozing, you have every chance not only to catch up with them, but israel telegram data also to leave them far behind. And all thanks to hard work and the correct use of the summer set of an Internet marketer.
In this article I will arm you with seven tools (and this is not a hoe and a shovel), using which in July-August, in September you will shine and light up.
1 Improving website usability
It’s high time not only to audit your site, but also to implement all the recommendations. Just imagine – at the beginning of autumn, all your potential clients return to your site, and they are waiting for a pumped-up and more convenient resource.
What should you pay attention to first when deciding to “pump up”usabilityyour website:
- Review web analytics and identify site weaknesses
- improve your CTA elements – make them more visible, clearer, add them to every screen
- rework texts and headlines – more advantages and strong arguments
- add video reviews and video testimonials to your site if you haven’t done so yet
- Work on the footer and header – add conversion elements: feedback forms, trust elements
- take a look at interesting ideas on improving data on website conversion in the section“Web tuning”
2 Making your website adaptive
If your site is not adaptive in 2015, it’s time to fix it. In fact, you don’t even need to redesign it unless there’s a pressing need. It’s enough to rework the layout.
When reorienting a website design for use by a mobile user, remember 5 key principles, compliance with which will help to create a truly user-friendly interface:
- use large elements – fonts, icons, fields, CTA buttons
- Feedback forms should have a maximum of 3 fields
- give the visitor the opportunity to make a call in one click
- arrange blocks in a column, as mobile users do not like to use horizontal scrolling
- minimalism rules – inadaptive versionthere shouldn’t be any unnecessary details, only the most important ones
3 We pump up the site for SEO
Even if all your customers are currently sunbathing on the beach and are not in the mood to buy anything from you, this is not a reason to “freeze” your marketing activities, includingSEO promotion.
And if you have just launched a web project, then even more so, you need to start building authority with search engines so that in September you already have positions at least for mid-frequency queries. Or do you think that getting to the TOP is a matter of one day?
What you need to do today to reap the benefits of semrush backlinks update 2021: here’s how we built a new backlinks tool organic traffic and potential customer flow to your site in the fall:
- Conduct an analysis of competitors’ websites (detailed instructions)here)
- create a semantic core for your resource (How?Like this!)
- carry out work on internal optimization of the site (mechanicsHere)
- check if everything is ok with external optimization (according to the checklist)
- start working oncomprehensive promotionyour website.