4.76 billion people worldwide currently use social media, and the number is growing. This is perfect for marketers, as social media marketing reaches the respective target groups with great precision. However, you should social media strategy never start marketing blindly, which is why a successful social media strategy is essential. Experience is key to success here, but gathering it takes time. Therefore, benefit from the years of experience of a digital agency and consider these 10 essentials for developing a successful social media strategy.
Social Media Strategy – Relationships guide action
4.76 billion users – and the number is rising (Source: statista )
The facts speak for themselves when it comes to social media.
Ultimately, everyone is somewhere on social media: all germany phone number library backgrounds, all motives, all personal intentions. That’s why advertising in the traditional sense is discriminated against and sanctioned. At best, it can score points as an original format.
This is about dialogue, exchange, and all the group dynamics of relationships. Anyone who wants to convey a clear message in this interpersonal jungle needs a clear strategy.
Therefore, pay attention to these 10 relevant strategic points:
Social Media Strategy Tip 1 – Develop a Persona
Your persona is the foundation for all your marketing and sales activities with a simplified debugging process toward immense potential. It gives your social media marketing a human focus.
Before you can start planning your social media campaigns, successful social media strategy you need to know who you are planning them for:
- What challenges or pain points do your target customers face online?
- Where do they spend their time? and
- What interests you in general?
Once these questions have been answered, you can start creating content.
Always remember: You are the designated problem solver for your personas. This is your perfect social media image. So always ask yourself what problems the people behind your personas are facing and how you can help as a marketer or salesperson.
Social Media Strategy Tip 2 – Developing the Customer Journey
The customer journey involves categorizing your persona into one of the three phases they go through before purchasing a product: the awareness, consideration, or decision phase.
This plays a key role in content creation. Even on social media, your content vietnam data should be tailored to your persona’s customer journey.
In general, the following applies:
- For Phase 1, references to introductions and explanations of factual contexts are often helpful.
- In phase 2, those seeking help already expect real assistance.
- And in phase 3, it is not just price but also trust in the expertise that determines a persona’s final solution selection.
Present yourself and your company as consultants, as experts, as helpful in all steps of the customer journey.