LinkedIn has announced a series of new products and services aimed at helping B2B marketers navigate the current economic environment with greater peace of mind and confidence.
The announcement comes on the heels of the results of the LinkedIn B2B Marketing Benchmark study, which indicates a strong sense of optimism among marketers worldwide, despite global macroeconomic uncertainty.
According to B2B Marketing Benchmark,
B2B marketers feel confident in their role, despite facing difficult decisions about where to invest.
The study shows that not only marketers, but also B2B CFOs, 60% of whom believe that marketing has the potential to increase revenue next year .
The survey also reveals a changing perception within the C-suite, with approximately two-thirds of B2B CMOs and CFOs agreeing that the CMO role is gaining importance. Additionally, eight in ten B2B CMOs have adapted to the language of finance.
Future prospects
This optimism extends to the future, as 65% of B2B marketing executives expect their budgets to increase next year.
LinkedIn , aware of the prevailing chinese singapore phone number list optimism, is launching a series of new offerings aimed at helping B2B marketers meet their goals and continue to achieve success.
The new tools include advanced technologies and features, such as AI- generated copy suggestions , to help marketers prioritize high-value work by generating copy and headlines for ad creatives.
Another key new feature is the CMO Scorecard, part of the B2B Edge consulting program. The CMO Scorecard aims to demonstrate the impact of paid advertising on business performance.
LinkedIn is also introducing the B2B Index
B2B Leaderboard, which help marketers maximize their paid and organic marketing efforts.
In advertising, LinkedIn is offering businesses new ways to reach their audiences through Thought Leader Ads, Conversational Ads, and In-Stream Video Ads. With the new Audience Insights API, marketers can better understand the buyers and businesses they are targeting. In addition, marketers can engage in one-on-one conversations with buyers through Pages Messaging.
LinkedIn’s new suite of tools and resources empowers B2B marketers to navigate the current economic environment, armed with insight and cutting-edge technology. These resources are also aligned with the needs of small one of the most crucial aspects businesses and offer the potential to drive performance and growth even in uncertain times.
The B2B Marketing Benchmark is based
A global survey conducted by Ipsos for LinkedIn of 1,954 B2B CMOs, CFOs, and senior-level B2B marketers. The survey was conducted online from March 24 to May 5, 2023.
For small business owners, these executive list findings and resources underscore that the and budgets expand, these tools can play a key role in supporting business growth even in uncertain times.