Content Promotion and Link Building How you promote your content is just as important, if not more important, than the content development process. No matter how good your content is, it won’t bring any value unless your target audience actually consumes the content. Having said that, B2B SEO services are still the most effective way to generate leads and revenue, on the other hand, backlinks are still the most important factor in any B2B SEO strategy.
Think of backlinks as votes of confidence
when you get votes from high-quality websites, it will significantly improve your rankings. Therefore, promoting your content through all available promotion channels serves two country email list purposes: to get traffic to your content, and to get more backlinks in the process. Fortunately, the quality of backlinks is more important than quantity, and getting too many low-quality links at once can actually get your site penalized by Google.
Aim to get only two to three
high-quality backlinks per month and you’ll be fine. Consistency The most important thing to remember is that content marketing is a long-term game, so consistency is the key to success. Monitor your content marketing progress, assign KPIs, and re-optimize 4 setting the stage for email marketing your strategy when necessary. 2. PPC advertising We mentioned before that content marketing is a long-term activity, and we should generally expect to invest 6-12 months or more to see results.
However
it’s clear that not all B2B businesses have such ample time. The answer to this question is PPC advertising (or any online advertising in general). They usually guarantee short-term, instant china business directory results, but the issue here is cost: they can be very expensive, and if you’re not careful, you could end up losing money.
Therefore
finding the right balance between content marketing (and other inbound marketing efforts) and PPC advertising is important to find the middle ground between time and cost. Today, there are two main approaches we can take to maximize the ROI of PPC advertising: targeting and remarketing.