You all know very well what happens during the Christmas period, the Black Friday shopping holiday or before Valentine’s Day, for example. Everyone buys a hundred and six, which is why it is necessary to prepare for increased seasonal sales in advance. The first thing that comes to mind is to stock up on goods. But what you should not forget is taking care of your website. Search engine optimization (SEO) has never been more important than during these periods. Let’s take a look together at what proper preparation should look like.
Audit your website
If you expect an increase in interest in your products. And consequently increased traffic to your website, you need to prepare thoroughly for this period. Slow-loading pages, images that don’t display, poor web navigation or forms that don’t work can be a risk that will drive your potential customers away from your website once and for all.
People want to find a product that interests them, read the necessary information about it, view its photos or videos, add it to their cart, pay and leave. If you present them with the above problems, most of them will probably never make a purchase and will never return to your site. What’s more, search engines will never place your slow-loading website at the top of the search results because such sites are not user-friendly. This is why you should devote enough time to this/
Issue before the expected increase in traffic
Are you wondering what factors you should pay attention to? There are quite a few. So let’s list them.
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Slow website loading speed;
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website optimization for mobile devices;
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broken URLs (404 error) and internal links;
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website indexing problems;
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pages that physician data contain irrelevant content;
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duplicate content;
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problems that hinder your website architecture;
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pages that cannot be reached;
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pages with missing SSL certificates;
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broken canonical URLs .
It is important to ensure that these problems ideally do not affect your website at all, or that you minimize them as soon as possible and work on fixing them. Websites that function without these problems can offer users a truly pleasant browsing experience and enable them to make simple and quick purchases.
If you are unsure about optimizing your website, do not hesitate to contact our experts who will be happy to help you with this issue.
Mobile optimization is the standard today
A very important step in creating and editing your website is optimizing it for mobile devices. Not having a website optimized for maximizing the potential of smartphone users can easily drive away up to half of your potential customers. Therefore, when creating new websites, always make sure that they are optimized for mobile devices.
Be inspired by the past
Have you noticed that your traffic increases repeatedly during certain periods in the past? So don’t hesitate to get inspired by how. Use business to consumer reviews analytics to focus on what your audience is searching for and how they visit your website.
For these analyses, it is worth setting up a smart tool from Google – you will get a clear list of search queries of your target group, which can help you define keywords for optimizing your website.