Given the importance of the Internet in connecting organizations with their customers and audiences, search engine optimization (SEO) has become a sought-after profession, playing a vital role in these encounters.
In a nutshell, SEO is the practice of increasing traffic to a website through organic search results. But not just any traffic: you need to get qualified traffic. After all, getting millions of visitors is useless if they aren’t interested in what your site has to offer.
With the importance of SEO
it’s no surprise that 64% of marketers are actively investing time into learning digital marketing tactics. Since there are currently no degrees or courses. That allow you to become an SEO “expert,” expertise is often gained through hard-earned experience and, increasingly, through earning SEO certificates.
Of course, it’s not easy to get all the training needed to master SEO, because the skills required are diverse and numerous. For example, take philippines telegram data a look at our 2020 Global State of Content Marketing Report . A competent content marketer will have a mix of technical skills (marketing, social media, strategy, analytics, etc.) and soft skills (leadership, deadlines, written communication).
If you want to know what benefits SEO certification can bring you and what are the best SEO certifications, read this article.
What is SEO certification?
SEO certifications are usually given by training platforms. Digital marketing agencies, and others are often done online. Ehich makes sense, given the profession. Typically, a certification is awarded. After passing an assessment at the end of a specific course.
You can take courses and get certifications in beginner SEO, advanced SEO, inbound marketing, link building, competitive analysis, keyword research, and much more.
Certification costs range from completely free to thousands of euros.
It’s worth noting that Google doesn’t
provide any kind of Google SEO certification. So if someone claims to be a “Google Certified SEO Expert,” they’ve misspoken. The search engine giant offers certifications for Google Ads, Display, AdSense, and Google Analytics. Sometimes this has to do with SEO, but it’s not an official SEO certification.
Google created an algorithm for searches, and it is constantly refining it to do its job better. So, from its perspective, it doesn’t make much kunal parbadia co-founder sense to give certifications for a practice. That is meant to get the best results from its algorithms.
Get your SEO certification
with Semrush Academy
Is it worth getting SEO certification?
Is an SEO certification worth all the effort? Well, that depends. If you already have a lot of SEO experience, clients, and proven success in the field, you can probably do without it.
If you’re just looking to get an SEO certification to add to your LinkedIn profile or resume, it’s probably too much work for the sake of database d appearances. But if you’re trying to hone your knowledge for specific skills and programs, it’s a great way to get exposure to potential employers and clients, and network with like-minded professionals.
The Best SEO Certification Programs
Here are some of the best SEO certifications. Organizations with impeccable credentials, through well-structured courses taught by knowledgeable professionals, and through tests that put what the candidate has learned to the test.