Google has made several changes to two SEO help documents. The changes include clarifying that the title and link elements are most important for following an RSS feed in Google Discover, and that Google also parses img elements within other elements, such as the picture element.
Following the Google Discover RSS feed
Google has added a new line to the Get On Discover documentation in the feed instructions for the Follow feature in Google business owner data Discover.
Google wrote:
The most important content for the Follow feature is the <title> element and <link> elements. Make sure your channel includes these elements.
Obviously, if you care about good performance of the Follow feature in Chrome, you should include a <title> element and <link> elements in your RSS feed.
Google Image SEO Best Practices Update
Google has also updated its SEO best practices for images document to clarify that Google parses <img> elements when indexing importance of integration images, even if they are enclosed in other elements (such as <picture> elements).
The document stated: “Google parses the HTML of your pages to index images, but does not index CSS images.” Now it reads:
“Using semantic HTML markup helps crawlers find and process images. Google parses HTML <img> elements (even when enclosed in other elements, such as <picture> elements) on your pages to index images, but it does not index CSS images.”
Why do we care?
If you want to get more out of Google fax lead Chrome’s Follow feature powered by Google Discover, or if you want to get better performance with image SEO, read the be sure to test whether it has a positive or negative impact on your search performance.