Pinterest, the increasingly popular platform for inspiration and discovery, is introducing two innovative advertising solutions: Premiere Spotlight and Travel Catalogs . These new tools are designed to give brands exclusive ownership of premium placements on the platform, giving advertisers a new boost to their campaigns while opening up a wide range of opportunities for small businesses to increase their visibility and customer engagement. In this article, we’ll take a closer look at Premiere Spotlight, which allows brands to stand out in key areas of Pinterest through bold video ads , and Travel Catalogs, which expands the possibilities for showcasing products on this visual platform.
Pinterest Premiere Spotlight
Pinterest Premiere Spotlight is a premium video solution that allows brands to get maximum attention and reach for their content. It is the largest and most visible ad unit on Pinterest, taking up approximately 50% of the mobile screen .
Premiere Spotlight is ideal for large campaigns like new product launches, seasonal promotions, or special events. Premiere Spotlight videos appear in prominent places on Pinterest, like the search results page and recommendations page.
Brands can reserve Premiere
Spotlight placements for a specific date and time, allowing them to ensure their videos are seen by the most people possible at the time that is most relevant to them.
Premiere Spotlight is a highly effective PPC advertising method to increase brand awareness and acquire new architect data customers. Premiere Spotlight videos have an average 51% video view rate (MRC), and brands using Premiere Spotlight have seen great results, including increased website traffic, sales, and brand awareness.
If you have a large campaign that you want to get maximum attention and reach for, Pinterest Premiere Spotlight is a great option.
Travel Catalogs, on the other hand,
Amajor improvement for travel businesses. Using Pinterest’s product catalog technology, travel businesses can upload their products to the platform. Once uploaded, Pinterest turns each listing into a dynamic product Pin containing relevant booking information, such as the hotel name, prices, images, descriptions, and more. The feature also includes a direct link to the booking website, making it easier for users to go from inspiration to booking.
An important aspect of Travel other useful integrations that Catalogs is the ability to target users based on location data provided in their feed, allowing businesses to reach a more relevant audience . Catalogs have proven successful in the past, with retailers seeing nearly a 30% increase in attributed purchases after uploading their catalogs and tagging their products .
With tens of millions of Pinterest
Users around the world engaging with travel content every month, Travel Catalogs provide a unique opportunity for travel businesses to tap into a highly engaged user base. Now, when a Pinterest user is planning their business to consumer reviews trip, they can click on a Travel Catalog pin and book their dream vacation directly from the brand’s website.
Both Premiere Spotlight and Travel and engage their target audience. As Pinterest continues to evolve and refine its advertising offering, small businesses have the opportunity to engage their customers in increasingly effective ways.