Online seminars help you target your target customers and establish yourself as an expert. Online seminars are all Furthermore. A webinars like these allow you to gather valuable information about the challenges and interests of your participants – but what do you do with it? How do you best utilize this data? Learn more here.
Online seminar conducted – what now?
While webinars can guide valuable leads along the customer journey. A to truly latvia phone number library build a successful customer relationship. A the data collected in the webinar should be utilized in the best possible way.
Selected marketing management tools can help you achieve this. We’ll introduce you to the three most important software components in this article.
3 software components: CMS. A automation and CRM
With a CMS (Content Management System). A you host your company’s website and content. All pages for your company’s website are created and uploaded here. A including the publication of blog content. Online seminars are all This allows you to maintain your content in a structured manner and easily analyze reader and customer data such as click rates and dwell time.
The CRM (Customer Relationship Management) system is the outsourcing can also take a form that best suits your needs. central location for storing and managing all contact information. This includes both your potential customers and prospective customers as well as existing customer contacts.
A marketing automation platform not only automatically saves new contacts. A but also allows you to identify potential customers. A assign contacts to different lists. A and send personalized emails. A for example. It also monitors the activity level of each contact.
Learn more:
Content Management System (CMS) – Definition and Examples
Checklist: These are the 11 most important CRM functions
What is marketing automation?
Software for online seminars plus tools for marketing and sales: What are the advantages?
If you combine webinar software with the marketing and sales tools mentioned taiwan lists above. A you will ideally achieve the following benefits:
- Webinar activities can be found in the appropriate . Online seminars are all CRM in the contact history and can be used for further marketing and sales processes
- Registrations for webinars can be processed automatically via workflow. A such as adding participants to the webinar or sending follow-up emails
- Email invitations and reminders can be easily linked to the webinar software
- Email activities such as click rates and open rates can be analyzed together
- You can better tailor registration forms and landing pages to your target customers
- Based on the webinar registration. A suitable lists or customer groups are created
- Based on the data from the webinars. A you define evaluation criteria and determine lead nurturing workflows tailored to the prospects and customers
- To follow up in a more personal and targeted manner. A you can also combine the information collected in the webinar with other CRM analyses