First of all, you need an adaptive website/well-thought-out version of the website for mobile devices. There is no special need to promote a mobile website, but no one has canceled internal optimization and a beautiful snippet! Keep in mind that many people search on their smartphones “at the last minute” – most likely, they need the physical address of the company, a map or a phone number, but they are not always easy to find. According to statistics, 70% of mobile searches lead to a target action within an hour, which is why it is profitable to use contextual advertising with payment per call.
It is also worth considering developing a mobile application
but I do not recommend it: it is expensive, requires modifications and development, and it is difficult to make an app that will be used often.
How many apps have you installed? You can probably only remember 3-5, which means you don’t use the rest and you’re unlikely to quickly remember what their icons look like and where they are. It’s like with things in real life: if you haven’t found a place or a way to use them for six months, you can safely throw them away.
You will have to invest a lot of effort and money to strengthen the brand image in the minds of the target audience and bring users back to the application. At the same time, it is definitely worth making a mobile application if you are a well-known brand and can give users some new unique experience.
Our expertise. Broadcasts Ekaterina Devyatkina, Artjoker marketer
To get closer to mobile users, it is important to first understand that each target audience is specific, and your mobile users are fundamentally different from users of another company. And the means of communication accordingly cannot be universal for everyone. First of all, when deciding on marketing activities in the mobile direction, you need to understand:
1. How does my target audience use their smartphone?
After all, a teenager uses it for one purpose, a housewife for another, a businesswoman for a third, etc.
2. What apps do they already use? Maybe all they ghana phone number data need to be happy is Instagram and they don’t even go to the browser, so why would you spend money on a mobile version if the first logical step should be a brand Instagram account?
When we understand how our target audience interacts with their mobile gadget, we can begin to develop a strategy for communicating with them. Again, I strongly advise against acting spontaneously, succumbing to fashion trends , and doing everything at random. You need to do only what will bring you real results.
A basic set of ways to bring your business closer to mobile users:
1. Creating a responsive website
I would like to emphasize that we recommend creating not a separate mobile version, butresponsive web design. Why? For starters, it doesn’t need to be promoted separately (which is more profitable for the client), and Google is more loyal to adaptive sites, they themselves have officially dating data stated (here), which means that both in desktop and mobile search results, your adaptive site will be in good positions.
Whichever site you choose, mobile or adaptive, remember. That slightly different usability rules apply here. I recommend reading more in the article”5 principles of usability for mobile devices”.
If your target audience only accesses social networks via mobile, it would be logical to communicate with them not via a mobile app. And even more so via a website, but via social networks. That’s where they look for all the information they need. And, as the experience of many companies shows, such as,CarambolAndQuitter, where they make purchases. Social networks, and Instagram in particular, work especially well when your product is unique, individual, exclusive. For more information on this topic, I recommend reading the article “Features of SMM for mobile users”.
Depending on the tasks that need to be solved, the applications will be different. And remember that sales are not the only goal. And sometimes, in order to sell your product, it is worth limiting yourself to the first two points. Of course, if you have a food delivery service, then the application will be very, very useful for you. But online stores should first take care of adaptability, and only then think about mobile applications.
It is fundamentally important to define the business goal here. Of course, everyone wants to sell, but there are other options for goals, for example:
- ensure ease of interaction between the client and the company
- automate business processes within the company
- improve the company’s image
- increase positive word of mouth (talk about the brand)
Depending on the business goal, the application kunal parbadia co-founder will be appropriate. For more information on the topic, I recommend reading the article”7 Mobile App Ideas for Business”.
4. Advertising on mobile devices
Don’t forget that you can and should show your ads to mobile users. Google AdWords and Facebook offer excellent opportunities now. Don’t forget about integrated advertising in mobile apps. It works.
As you can see, there are many opportunities, the main thing is to choose the best ones for your business and move in the right direction.