Are you thinking about changing your marketing strategies? We have 3 tips for you that we believe are enduring and should be considered when building new marketing strategies in the coming period.
The economy is going through a crisis and many traders are already feeling the impact on their businesses:
- Financial budgets are being reduced.
- The number of people on the team is decreasing.
- Questions like “What is the ROI?” or “What is the CPA?” still persist.
Navigating these environments is
More than complex, and we certainly can’t answer all the questions in one article. But the advice we’re giving you to start with is to rely on your existing data .
First of all, make sure you have a good understanding of your best performing tactics and maximize your investment.
In practice, it’s pretty much like a playoff game. When it comes to crunch time, the coach will always send his best players into the game for as long as possible. Players who are still developing will only watch the game from the bench during this time.
If you need to get better at search strategy, you need to start thinking like a coach. If you have a limited budget, prioritize your investment in the tactics that will yield the highest return.
How to do it:
- Explore all segments of your ad campaign performance.
- Find out which audiences, geographies, devices, days of the week, and campaign types drive the most effective performance. Focus your investment on these segment combinations.
- Think about how to create a more detailed campaign definition so you can most effectively direct your spend towards the highest-performing combinations.
- Automation vs. autonomy
This debate arose before 2022. In practice, we found that it became slightly more heated last year:
- Automatic performance and creative recommendations have begun to be incorporated.
- Maximum performance campaigns were on the rise.
- Expanded text ads have been discontinued in favor of responsive search ads.
Machine learning is getting more powerful
And it will continue to make its chinese overseas europe data way into various campaign management platforms. We believe that if you want to continue to be successful this year and in the years to come, you will need to best balance the power of automation with the autonomy required to achieve your stakeholders’ goals.
When setting up an automated bidding strategy, part of this process is to provide the algorithm with specific trading barriers within which it should operate. The better information you provide, the better your results will align with your goals.
The same mindset should be extended to AI applications in campaign management platforms . Automation reduces the resources needed for core tasks. But we still need to guide it to work towards our business goals.
Think more tactically about what sets
If you provide as much input as once your crm is integrated possible, then more data points can be used by these algorithms to inform recommendations and optimizations .
Beyond that, think about what levers you need to maintain control. And where you can afford to relinquish control so you can rely on machine learning to do the optimization for you.
The balance between automation executive list and autonomy you achieve will vary depending on the complexity of your strategy, and advertisers who understand how this balance should work for their business will benefit the most.