“I want to order a logo that has the company name and such trinkets. Will you do it? “ No, we won’t. Nobody needs these trinkets of yours. So you understand, laconic design and simple logos are at the TOP. These little things of yours have not fallen on anyone and are becoming a thing of the past. You can endlessly contact branding and design agencies, but they will answer you the same. Think right away about what a modern logo should be like before ordering.
What logo should I order to be on trend?
In short: simple, clear and clean. Excessive complexity and details emphasize the company’s history and values. A couple of years ago a complete list of unit telephone number data such an idea would have been answered with “Yes, no problem, let’s do it!” But not now. Why? Because the audience will not understand it or will not see it at all. The trend is laconic forms and colors, clarity and simplicity of forms, minimalism in symbols and pictures. “The less, the better” is repeated like a mantra by designers and this is justified. There is too much noise around,
so the speed of information perception has decreased to a split second.
The function of the logo is now not just to convey the image and mission of the company, but to do it quickly and without unnecessary questions. Without burdening a person with details. On paper, it sounds good, but in fact, transferring meanings to a logo is not an easy task.
What logo should I order so that it works on any media?
It’s hard to believe, but technology has advanced far ahead and a healthy logo will no longer be interesting for mobile versions of sites on tablets, smartphones or watches. Your logo will have to adapt to the changing environment. The machine google partner premier of course, will reduce it itself. But at the same time, it will “eat” the quality, small details and turn the logo into mush. Imagine how it will look on a
screen with a diagonal of 38 mm
Therefore, even before ordering a logo, think about what elements your logo can work without on its own. For inspiration, analyze the logos of Google, Apple guatemala lists Nike, Instagram and other giants. Their logos look cool on any format. Such a logo is called adaptive. It reflects the essence of the company and looks great on all devices.
What logo should I order to make it memorable?
There are two ways to solve this problem. First: if you already have a corporate style, colors, fonts, then the logo should be made in the same style. And it is easier to work with this than in the next case. So, the second solution: if you do not have any of the above, then you need to do full branding. No, we are not going to tell you how great we do it. Just understand. The logo should reflect the uniqueness and values of the brand. And if there is no brand, then the logo will be worthless.