Nonprofit email segmentation example Source: mailcharts 2. Leverage personalization to tailor relevant messages Subscribers of nonprofits and for-profit companies alike want relevant emails—ones that appeal to their interests and values (not to mention a genuine connection to the organization itself). Because of this. It’s crucial that your nonprofit creates relevant material for subscribers each and every time you email them. According to a study from campaign monitor and qgiv. Donors prefer email over any other form of nonprofit communication. But meeting donors where they are is only half the battle.
You know donors want to communicate
You know donors want to communicate with your nonprofit through email. But the emails have to be high-quality. Thoughtfully-cadenc. And relevant. In other words. Personalization is the missing ingrient to an email strategy that works. Not only does personaliz email marketing increase click-throughs. But personaliz subject lines are also 26% more likely to be open. The question is: where to start? Donor country email list personas Similar to the demographic-bas messaging we discuss above. You can create a custom segment bas on donor personas. In short. You’ll ne to create personas that represent different donors on your list. For example.
If you’re targeting males
If you’re targeting males 25-30 who make $60k per year. You could create and use a custom segment for them. This would allow for personaliz email campaigns every time. This approach can take various forms. Perhaps you use existing segments (e.G.. Demographics) to create the persona. Or maybe you approach Gambling DAT it from a goals and pain points perspective. Whatever elements you choose to build your persona. Consider implementing a donor persona checklist like qgiv: A donor persona checklist Source: qgiv This nonprofit uses advanc tools and automation to create more emails—and more time. Case study This nonprofit uses advanc tools and automation to create more emails—and more time. Learn how 3. Create a pleasant cross-device experience We live in an omnichannel world.
