Successful, individualized marketing will continue to require consideration of different perceptions.
And in a sense, reality has overtaken the debate about gender. New Persona Transformation New, non-binary lifestyles are emerging.
Especially the young generation (13-25 years) lives gender diversity and no longer sees gender as a fundamental fork in the road to shaping one’s life.
This means that
the differences between male and female are determined less and new caledonia business email list less by biological sex and more and more by social conditions, values, and the perception of the world. This is what future consumers believe.
Marketing that takes different perceptions into account is therefore correct.
Buyer Persona & Post Gender Marketing: Everything remains in flux
From now on, there will be an increasing demand finland phone number library for offerings, brands, and product designs that move beyond traditional duality. Manufacturers are responding to these new, non-binary needs with post-gender marketing.
Learn more: Creating a website: What is UX design? And what is UI design?
Offers that are free of traditional gender connotations can already be found in the fashion industry . New Persona Transformation in the toy and technology sectors, as well as in various services:
- Professor Susanne Stark, an expert in marketing and gender at Bochum celebrating success and setting new goals University of Applied Sciences, cites the Hornbach DIY chain as a positive example.
- While there are special product packages for specific female needs, the color scheme and advertising concepts remain typical of Bosch, thus treating the genders equally.
- Progressive hair salons are increasingly advertising non-binary pricing, which is based solely on the service provided and not on the customer’s gender. Beyond gender design, this concept addresses the customer as an individual—not as a woman or a man.
This personalized approach is an idea that’s gaining traction. And, as it turns out, it’s very closely related to the basic principles of inbound marketing.
Next? – Establish individual communication with personas
Addressing target groups and desired customers individually – this is the vietnam data principle that gave rise to the inbound marketing idea. Gender marketing emerged in a similar way and can have a significant impact on your online marketing. This affects various areas, especially
- Customer Journey
- Customer Experience
- Corporate Identity
- or usability
Roughly speaking, online offers the opportunity to meet existing, new, and prospective customers in a very personalized way. This means: adapting shopping experiences… – recognizing differences… – fostering community and dialogue… – gender diversity is truly possible here.
Inbound marketing goes beyond the traditional target group. Here, the model of an ideal client, or customer, is referred to as a persona.
Learn more: What is a buyer persona?
Personas are models based on real insights, surveys, behavioral patterns, known motivations and goals of customers.
What’s more, unlike a target audience, a buyer persona has a concrete face. New Persona Transformation And when combined with your ICP—an ideal customer or ideal customer profile —it creates a growing understanding of real customers.
Personas therefore make addressing individuals more tangible. However, personas require a solid foundation of facts. Therefore, a persona will never be finished or complete. People change – so their description must change, too.
But personas break the mold, not least because they don’t limit themselves to individual parameters but strive for comprehensiveness. Therefore, a triad of these is recommended.