Every social media platform demands engagement from its users so that messages and posts—Important information about recognized and promoted by the internal algorithm—are displayed in an optimized manner. With X, the all-important concept of timeliness also applies.
Real-time news is a top priority on the platform.
After the social network introduced an algorithm in 2016 that sorts the news feed by tweet relevance, users now have the option (again) to switch between the Home Feed and the Latest Feed. The conscious hungary phone number library decision to bring back the chronological news feed demonstrates the strategic direction of the social media channel.
Source: HubSpot
For companies, this means that tweets don’t necessarily have to be published just for likes. The opportunity to share the latest news, engage in discussion, or directly respond to the reactions of the target audience is strategically much more important.
The fundamental changes to tweet creation are equally strategic. Originally, links and short texts with a maximum of 140 characters were the default. Now, 280 characters are available. Images and videos can be embedded, and polls and emojis round out the range. However, this hasn’t changed the original approach of the social media platform.
In addition to other social networks, X sees itself as more than just how to manage organizational data for optimal results a place for self-expression. It also provides a space for discussions and conflicting opinions.
This allows companies to learn what people think and what matters to them. Important information about Discussions, problems, opinions, or complaints can be addressed directly. This not only improves conflict management but can also foster greater trust in companies through direct communication with customers.
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The advantages of an X company account
There are actually many reasons to have a presence on X. For example, companies use the platform to keep an ear to the ground.
Because the focus here isn’t on connecting with acquaintances and friends.
It’s solely on what’s happening in the world on a daily basis.
With a company account on X you can
…stay up to date.
X connects you and your company with current world events book your list every day. Here you’ll find the latest real-time trends and a differentiated picture of opinions from almost every target audience. Companies can therefore also learn a lot about their brand’s reputation and the public’s perception of the company.
…advertise your own company for free.
Brand awareness and business growth are positively influenced when the company builds a large, organic following. This presence advertising is also free for companies.
…reach new target groups.
Those who expand their brand message to X can connect with new followers, engage with them, network with partners, and identify relevant opinion leaders and influencers.
start a movement.
X is the ideal place for direct conversations. The goal is to listen to followers and Important information about receive informal feedback. Polls and direct follower surveys draw attention to a specific tendency, view, or trend.
develop followers.
Connect with current customers, future fans, and loyal brand advocates on X. Keeping the platform fresh allows you to connect with prospects and followers when they’re most receptive.
introduce products.
Whether it’s a new product or a new service, X is ideal for breaking news. Studies have shown that the platform can increase brand awareness by 10% and brand preference by 8%.
provide ad hoc customer service.
@mentions of a brand are an indicator of this, allowing them to directly capture customer feedback. Many companies create a direct customer service account for this purpose, offering faster service or personalized support via direct messages .
follow competitors.
X-lists make it easy to monitor specific accounts, industries, and communities.
place paid ads. While X is free, its impact and reach can be enhanced with X-Ads. This way, your company can gain even more followers, redirect traffic to the company website, and increase the number of downloads and conversions.