This inbound marketing course is offered by HubSpot, known for its inbound marketing and sales software that helps businesses attract visitors, convert leads, and close sales. Through seven lessons, 34 videos, and eight quizzes, the course, which lasts approximately 4.5 hours, teaches inbound marketing techniques ranging from content creation and social media promotion to lead conversion and nurturing.
The videos are well-produced and cover. Topics such as social media promotion. Conversion strategy, lead nurturing. Aligning marketing with sales, building a. Conversational growth strategy, conversion strategy. Applying a customer marketing approach. And of course, the fundamentals of inbound marketing.
This SEO certification course is best: mainly for beginners who want to learn more about inbound methodologies and strategies.
Cost: Free
Semrush Academy
At Semrush, we offer a range of online courses and exams, depending on what you’re looking for. A good place to start is the Content Marketing and SEO Fundamentals exam, which gives you an idea of where to go in the other courses. This course lays the foundation for more advanced training in different areas of our expertise that you’ll find in our Semrush Academy.
You can also check out our SEO Toolkit review. The 14-video lesson series spanning. Three hours is divided into. Three modules: Learn, Build, and Measure. In addition to the video lessons, participants also get access to expert SEO tips and additional reading to further their knowledge. After the course, they can take the exam (23 questions in 27 minutes) for certification.
If you continue to deepen your knowledg
e by taking other Semrush courses, you can also try to get other certifications, including those for advanced users of the Semrush toolkit and digital agencies.
This SEO certification course is best for: Beginners and intermediate SEO practitioners who want to update their skills by learning from SEO experts.
Cost: Free
ClickMinded SEO training
Run by a “bunch of digital marketing nerds,” ClickMinded offers this paid course , which has helped “8,702 startups, agencies, entrepreneurs, and students learn SEO, get better rankings, and more traffic.” It also promises to “10x your traffic from Google.”
The training, which culminates in a certification exam, includes SEO fundamentals, an introduction to useful SEO tools, implementing the ClickMinded search framework on any search engine (Google, Yelp, Amazon, Pinterest, YouTube, Quora, etc.), keyword research tips, an introduction to Google Search Console, and much more. ClickMinded also offers training on paid advertising, content marketing, email marketing, social media marketing, sales funnels, and web analytics.
This SEO certification course is best for: People who are not well versed in the technical side of SEO and want to learn technical SEO.
Cost: $997 for this course; $1,997 for a bundle of all seven ClickMinded digital marketing courses.
Advanced Google Analytics Course
While Google doesn’t offer SEO certifications, Google Analytics Academy offers a series of analytics courses, including this one for advanced analytics .
The course covers how to collect and process data into readable reports and how to use configurations including Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to a participant’s activity. More advanced analytics techniques include using segmentation, channel reporting, audience reporting, and oman telegram data custom reporting. The course also covers marketing strategies such as remarketing and dynamic remarketing, which involves showing ads to customers who have visited your website.
The four lessons are divided into
data collection and processing, data collection setup and configuration, advanced analysis tools and techniques, and advanced marketing tools. The course content lasts four to six hours.
The Google Analytics Beginners and. Google Analytics .Advanced courses are designed to. Prepare candidates for the. Google Analytics IQ (GAIQ) certification exam.
This SEO certification course is best for: Intermediate SEO practitioners who have completed the Google Analytics for Beginners course.
Cost: Free
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing is one of. The online courses offered by Google. Digital Garage, which offers training in. Digital marketing, data and technology. Lasts approximately 40 hours, with. Certification offered after passing a 40-question exam. The course is accredited by the Interactive Advertising Bureau Europe and the Open University.
Each of the learning modules includes a “bite-sized” video tutorial and a quick quiz at the end to test your knowledge. Skills learned include amy sharples senior digital marketing manager data analytics and mastery, business strategy, content marketing, display advertising, e-commerce, email marketing, SEM, SEO, social media, video, and more.
This SEO certification course is best for: Marketing beginners.
Cost: Free
Advanced Search Engine Optimization (SEO) Certification Training
Market Motive, an internet marketing. Training company, offers this advanced. SEO course to help “master the process of organically. Generating traffic to your website by. Learning essential elements such as keyword research, on-page and off-page optimization, and SEO analysis.”
The course is. Offered as a self-paced. Training and an online boot camp. Digital marketing managers, content writers. Marketing and sales professionals, management specialists. Engineering specialists, corporate. Communication graduates, entrepreneurs and business owners.
Some of the key features of the
Advanced SEO course include over 30 hours of self-paced videos, over 15 hours of live instructor-led online classes, and 20 real-world, industry-based projects. To earn the Advanced SEO certification, you must complete three database d projects and a simulation test with a minimum score of 60%.
This SEO certification course is best for: Marketing professionals with intermediate experience.