Hello! I’m Samantha Hart Takahashi
, a marketing specialist in customer attraction projects for small and medium-sized businesses in Niigata .
The other day, we announced our support for an exhibition and immediately received a request.
At that time, we discussed how “in order for our company to continue to be chosen in the future, it is essential to utilize owned media.”
Table of Contents [ Close ]
- 1. Owned media will be essential for future exhibitions
- 2. Advantages of owned media
- 3. Issues facing exhibitors in disseminating information
- 4. Summary
Owned media will be essential for future exhibitions
While real exhibitions are becoming more and telemarketing data more important again, online business negotiations and advance customer acquisition activities are also essential.
Online utilization…how you utilize so-called “owned media” will also affect your results.
Owned media refers to all content that a company independently publishes, such as its own website, blog, brochures, and presentation materials.
Particularly at exhibitions, tools such as brochures and presentation materials play a surprisingly important role.
Owned media is a very important tool for companies.
Particularly at events such as exhibitions, brochures and presentation materials are very useful for effectively conveying the appeal of your company.
These materials are useful for increasing brand awareness and providing detailed information about your products and services.
Benefits of owned media
◼︎Control of your own brand
Since the information is sent by your own sault data company, you can firmly manage your brand image and message.
◼︎Cost-effective
Since there is no advertising cost, you can reduce costs.
◼︎Building trust with customers
By sending information regularly, it becomes easier to build trust with customers.
For a successful exhibition, visually appealing and easy-to-understand brochures and presentation materials are essential.
Do you have any specific methods or ideas for creating brochures and presentation materials?
For example, by systematizing the html: learn one of the most widely used languages in everyday life design of effective brochures and the composition of presentation materials, you can change them to suit the venue and target audience.