Search engines use various factors to rank websites. One in particular has garnered a lot of attention: domain authority . Learn everything you need to know about it in this post.
Do you know what this term means?
This is a metric developed by Moz as a way to see a domain’s potential to reach the top of Google and receive more web traffic . In addition, it helps measure a company’s SEO efforts and compare results with the competition.
Scored on a scale of 1 to 100 , we can identify it as follows:
- 40 to 50 – medium authority;
- 50 to 60 – good authority;
- Over 60 – excellent authority.
It’s essential to pay attention to domain authority because it directly impacts the discoverability of brands in a digital environment. Many of your potential customers search on Google for the products and services your company offers.
To give you an idea, someone in the first position on Google has a 200% higher click-through rate than a site in the second asia mobile number list position. That’s a big difference, right?
Now that you know the importance of domain authority, we’ll show you how you can improve your performance in the digital world. Check out our tips!
In this content you will find:
Step by step to improve your brand’s domain authority
- Do an organic keyword search
- Create quality content for your audience
- Add relevant internal and external links
- Use social media as your allies
- Observe the page loading speed
- Convert your responsive website to different formats
Tools that help increase domain authority
- MozBar
- Neil Patel
- SEMrush
Optimize your page’s domain authority!
Step by step to improve your brand’s domain authority
1- Do a keyword search
To get organic traffic, it’s important that your website is relevant; that is, that it answers your customers’ common questions or meets their needs. In this scenario, keywords play a fundamental role, as they are what attract the attention of those searching in search engines.
Find the most commonly used keywords and incorporate them into your content . Remember to use secondary keywords as well, which are variations that can be useful when searching for domain authority .
2- Create quality content for your audience
Creating quality content is essential for good SEO practices . While it’s not a technique per se, if the material isn’t good, it won’t generate traffic and, consequently, won’t improve domain authority.
You must invest in content marketing . Offer quality information that focuses on important details about the topic and answers readers’ japan data most pressing questions. This way, you’ll be demonstrating that you’re an authority on the subject, something Google considers positive.
3- Add relevant internal and external links
Adding links to other content on your page is a way to keep your audience engaged. This is because it demonstrates a focus on expanding reader knowledge while also increasing your website’s retention rate.
External links are also good strategies, as long as they are qualified and add value to the text. If, for example, you’re talking about a piece of research, you can include a link to the page where you found it.
Now, if you have a food website, for example, and you create a link to a fashion website, this can be seen as a negative backlink , as it has no relation to the topic and may seem forced.
4- Use social media as your allies
Another factor that improves domain authority is social media engagement. Google even uses this interaction to identify high-quality content. A link that receives a large number of likes and comments appears to be something unique.
Therefore, remember to be active on these apps as well. When creating calls to action , add sharing buttons to the main networks, as this increases your ability to reach more readers.
5- Observe the page loading speed
A page that takes a long time to load can have a high bounce rate and, consequently, see its domain authority collapse. This is because few people have the patience to wait, causing them to give up and look for another, faster website.
You should pay attention to this detail and analyze what’s causing the slowdown; it could be an excess of images or videos, which could exceed the capacity of your web hosting plan.
Convert your responsive website to different formats
6- Convert your responsive website to different formats
Another factor that helps improve domain authority is having a responsive website; that is, one that adapts to any device. Nowadays, more and more people are staying up-to-date and making purchases via mobile, for example.
It’s important to note that not being responsive not only hurts your rankings in mobile search engines, but it also causes your business to lose visitors.
Tools that help increase domain authority
There are many tools that can help you check and improve a page’s domain authority. We present three of the most popular.