For marketers using Twitter, video advertising continues to be one of the most exciting features to spread the word about products and services. Since its introduction in 2012 as Twitter Cards, video advertising has remained an important tool for companies that prefer to engage customers using audio and visual cues.
And with video advertising set to continue to thrive in the coming years, video is the ultimate enabler for brands and the most powerful visual tool industry email list in the marketing arsenal.
Michael Steltzner, founder of Social Media Examiner, is a leading authority on social media marketing.
Michael Steltzner, founder of Social Media Examiner and an authority on social marketing: “Video will play a huge role in social media marketing in 2018. Short-form video stories will be an important way to humanize brands. Live video will help businesses to Generate Leads develop more engaged communities. Video advertising will also dominate.”
Read also: Twitter Video: The Marketing Advantage No One Takes Advantage of
Why do you need video ads on Twitter?
Before you begin the process of using a new marketing channel, it is always best to understand why that marketing channel is useful. Here are just a few reasons to invest in Twitter advertising:
Twitter’s views have increased 220-fold in 12 months, and since the company introduced video advertising, it has been gaining market share, taking ground from YouTube, Facebook and Instagram.
Twitter is a mobile-first platform, which is in line with the expectations of today’s consumers.
Twitter users are tech-savvy and loyal. The mobile audience is made up of early adopters (53%), leaders in certain social circles (64%), and the young and affluent (80%). These groups are highly loyal to brands they find useful to Generate Leads , and they are 9% more attentive, 9% more responsive, and 10% more trusting than users of other social sites.
What types of videos are best for lead generation?
Twitter advertising can help you achieve a variety of goals, such as increasing brand awareness , growing your follower base, and of course, generating leads. If your primary goal for Twitter advertising is lead generation, then check out the types of videos to use in advertising.
Native Videos and GIFs
Videos generally perform better than GIFs at attracting new customers. However, GIFs are more cost-effective, easier to make, and provide a way to whet the appetite of an audience before the main video. GIFs also have a higher why sales and marketing need to focus on data potential to go viral, helped by the subculture associated with them (which videos don’t) — a subculture that migrated from Giphy to Twitter after the social network introduced a built-in GIF library in 2016.
One of the best examples of GIF-based lead generation can be found at Hootsuite. They recently started tweeting funny GIFs of Owly, their mascot. This not only deepens their social media personality, but also allows for a more personalized approach.
Hootsuite
Native videos are perhaps one of the simplest to Generate Leads types of video content. If you have an idea and are confident in your creative vision agent email list , try shooting a native video and uploading it to Twitter. Native videos work well to show something unexpected or “behind the scenes,” and they allow a brand to appear more genuine and open. Due to their authenticity, such videos do not require complex production. Below are instructions on how to create native videos on iOS and Android.
Video series
Video series are a great way to attract new audiences and encourage them to learn more. Unlike watching a single commercial, there is a story that introduces to Generate Leads a concept that is not resolved until the next video. If executed well, potential customers will return to your page to watch the rest of the storyline. As the story unfolds, you have the chance to introduce your products and services to viewers multiple times. A single series can include multiple videos.
Video series allow you to develop a successful strategy for products without being intrusive. Indirect marketing techniques are more effective when working with millennials , who make up a significant portion of Twitter users. This audience is moving away from TV, radio and traditional media in search of new, original content.