In every marketing and sales activity, you should never lose sight of your persona. What does the person They certainly have preferences regarding contact.
Here, too, the age, professional level, background, and field of work of your prospects are crucial. But other factors can also provide insight: perhaps you’ve already had contact and know their preferences? Perhaps someone is very active in digital media and therefore more open to digital communication?
Millennials communicate almost exclusively via email. It therefore makes sudan business email list strategic sense for you to use the preferred methods of communication of your target audience and choose them for your contact.
Specialists in high positions, traditional decision-makers and many buyers, on the other hand, are used to telephone calls.
Also read: How to align sales with your ideal customers.
Factor 5: Development – How far along is my deal?
In addition to your prospect’s preferences, you should also always keep malta phone number library the status of the deal in mind when approaching them. Situational elements always subconsciously influence your counterpart’s reaction.
Clarify early on which contact channels your new customer prefers for your deal. This becomes important if a deal goes wrong.
Does your prospect usually get back to you quickly? What does the person Does the contact top reasons why social media marketing is essential still appear positive or ready to buy? Then an email will satisfy their current communication needs and won’t change their attitude.
If, on the other hand, a prospect is rather indecisive and often not very responsive – i.e. if there are problems with the exchange or closing, then call.
This is easier, faster, and allows you to leverage the potential of personal communication for your sales process to achieve a positive response.
And even if the personal contact doesn’t reveal an urgent need, you can qualify this prospect more quickly and, if necessary, pass it back to marketing as a contact.
Conclusion
The five factors on the topic of sales email or phone call show: What does the person The question turkey data of the best medium for contacting prospects cannot be answered in general terms.
Depending on the type of contact and the contact person’s preferences, there are still situations in which a traditional phone call is more effective than a modern email.
Therefore, ask yourself typical W questions every time you make contact: What do you want to achieve, when , and with whom ?
At the same time, define the circumstances:
What type of prospect is yours, and what stage is your acquisition at ?
If you consider all the answers as interconnected factors, you will surely make the right choice.