Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion rate as shown in the graph below.
Image via Statista
This is a great place to start, but your results may vary depending on viber data your industry. Try different email layouts, designs, and copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timings: You Send to Recover the Most Sales?
Some brands only send one email per abandoned cart, but adding three or four to your arsenal can help you win back more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding the consumer multiple times could get them to convert.
Make sure each email in your abandoned cart Email Drip Campaign contains different images and text. Be creative with your message to surprise and delight your audience.
Here is the suggested email sequence for abandoned carts:
- Reminder: Kindly remind your customers of the items they left in their cart.
- Urgency: Create a sense of urgency by highligh cart is about to expire or that the items are in high demand.
- Incentive: Add a stronger incentive, like a bigger discount or a free gift with purchase.
- Final warning: Emphasize that this is your last chance to take advantage of the discount or special offer before it expires.
You can also like:
- Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
- E-commerce Email Marketing – 25 Tips to Increase Sales
How to Reduce Ecommerce Cart Abandonment
Below we’ll discuss some great abandoned cart email examples, but first business to consumer reviews we want to make it clear that you can reduce abandoned carts right from the start. You don’t need to send emails if people aren’t leaving items in their carts.
Here are some strategies to reduce cart abandonment rate:
Offer transparent pricing
unexpected shipping, tax, or handling fees, they may feel cheated and decide not to complete their purchase.
Display all costs (shipping, tax) up front on the product page. This integrating hubspot video into the quoting tool transparency sets clear expectations for customers. Go the extra mile and assure customers that the price they see is the price they will pay, with no hidden fees.
Make checkout easy
A complicated or lengthy checkout process can frustrate customers and keep them from completing their purchases. Simplifying this process makes it easier for customers to complete their purchases without feeling overwhelmed or discouraged.
Here are some tips:
Use guest checkout to allow customers to purchase without creating an account
Combine all checkout steps on one page
Minimize form fields and only ask for essential information
Enable auto-fill options for address and payment information to save customers time
Provide a clear cancellation, return, and refund policy