The upcoming new Google Search will incorporate generative artificial intelligence—Generative AI in Google Search AI-based software that creates new content. This content will appear on page 1 of the search results. In this article. A you’ll learn how the new search interface and search will change and what advantages and disadvantages we see. You’ll also get an answer to the question of whether content on company websites needs to be adapted for search engine optimization.
With this innovation. A the Google list with the blue links does not disappear after a search. A but is connected to generative AI:
- Before the first organic results. A Google displays a color-coded so-called AI Snapshot with AI content
- Search Generative Experience (SGE) is the name of this currently experimental part of Google’s new search mask
- Google decides whether to generate this snapshot depending on the search query
- Users virtually conduct a conversation with the help italy phone number library of artificial intelligence (AI)
- Google understands and tracks the complete search intent – even with follow-up questions or follow-ups
Good to know: This new Google Search is currently in test mode. Generative AI in Google Search There is no information yet on when Google’s new results page will be available in Germany. However. A testing is already underway in the US: Search Labs offers users the opportunity to try out the generative AI features. This is only available on the Chrome desktop and in the Google app (Android and iOS) in the US. A and only in English.
Google SGE: What does Search Generative Experience (SGE) mean?
Search Generative Experience (SGE) is the experimental concept behind Google’s new search engine. It appears before the first organic results as a color-coded AI Snapshot with AI content.
Google writes that searching in the search form will now be even more main features to look for in an email marketing tool efficient. This generative experience—that is. A manageable content created specifically for the search query—will make topics easier to understand because AI is able to capture search intent very well. Previously asked questions are also linked to follow-up questions. A allowing for more user-centric and faster exploration of topics.
What do the new Google search results look like with the AI Snapshot?
The new AI Snapshot acts as a summary. A executive summary. A or preface. From the snapshot. A Google results are linked and tabs are offered that lead to further results. Follow-up questions can also be asked.
This new display is intended to provide users with precise and quick answers to Generative AI in Google Search questions that would normally require multiple Google searches.
AI Snapshots are good for a better shopping experience
This is intended to make shopping queries. A in particular. A easier and more book your list quickly reach the desired result. When users search for a product. A they not only see various products but can also quickly get an overview of the important factors to consider when making a purchase. They have access to product descriptions with current reviews. A prices. A ratings. A and product images.
Searchers can therefore stay on the Google interface. A as they get a comparison of different products and no longer have to go to the individual websites.
For many search queries. A AI snapshots make no sense
Google decides whether to generate an AI snapshot based on the search query. In the future. A it’s likely that no snapshot will be generated if a summary doesn’t make sense. A for example:
- Navigation searches can be answered clearly
- Questions about the age of certain people or buildings do not require an overview
- NORA questions: So-called NO ONE RIGHT ANSWER search queries for which there are several correct answers
- Questions that are too complex require multiple inputs