SaaS, or software as a service, is a very unique but profitable business model when combined with a successful marketing strategy. Since the costs of hosting cloud networks and applications tend to decrease as customers increase, SaaS companies need to rapidly grow their subscriber base to thrive in a competitive market.
Many SaaS companies tend to focus more on paid acquisition for a steady stream of traffic and conversions. While this strategy certainly has short-term profitability, once you turn off paid campaigns, the traffic never comes back. For this reason, we recommend that most SaaS companies invest more in SEO as a comprehensive growth strategy.
Additionally, the SEO chinese malaysia data strategies we outline below will enhance your existing marketing efforts, whether you promote your company through PPC, email marketing, or social media.
Unique Digital Challenges for SaaS Companies
To achieve lower cost per customer, SaaS companies need to acquire new customers, but also retain existing customers and get them to communicate with each other using the software, building a full-fledged network. Unfortunately, paid advertising only adds to the cost of this model and cannot bring in new customers outside your narrow focus. Instead, a multi-channel strategy is needed that builds awareness organically across multiple channels.
Service levels
Many SaaS providers use a variety of business models for customer support, including self-service, managed, and automated service models. These models are related to the amount of support a SaaS vendor provides, which significantly impacts the cost of managing and operating its platforms. A managed or automated problem-solving model can be a positive marketing tool in some ways.
However, if your SaaS platform is notorious for having a high learning curve, such as Salesforce, and you use a self-service model for customer support, you may need to invest heavily in educational materials and tutorials to help customers learn about your products.
Customer acquisition and retention
While the primary focus of SaaS provider growth is customer acquisition, retention is equally important. Whether you rely on a one-time purchase or subscription model, constant iteration of new products, releases, and ongoing access the hubspot website customer support are critical to maintaining steady growth for your business.
For this reason, SaaS companies must invest in existing customers in a variety of ways.
Competing with branded keywords
Most of your keywords may b executive list branded, which can be difficult to expand if no one knows your software or brand. For this reason, a combination of PPC, link building, and high-quality content will be crucial to growing your brand name and people’s affinity for your products.