Most marketers spend seconds creating different types of CTAs (calls to action).
All you need is to write something short, concise and direct, right?
Well, it’s not that easy.
According to a VWO case study, Open Mile increased its lead rich people data generation rate by 232% by redesigning its CTA and surrounding visuals.
Yes, even minor details can have a significant impact on the effectiveness of a humble call to action.
So, what type of CTA would be most effective for your different marketing strategies ?
And more… how can you use them to nurture leads and improve your conversion rates ?
Below we’ve compiled a handy guide to answer these questions (and more).
First things first: What is a call to action ( CTA ) ?
If you’re feeling a little confused about the meaning and purpose of a CTA, don’t worry: you’re certainly not alone.
Simply put, a call to action is a written command that encourages people to take a positive action (for example, signing up for a newsletter or purchasing a product). It is a critical component of your overall brand strategy.
CTAs can take many forms, including website buttons, text hyperlinks, or plain text.
They are often short and concise and encourage people to “buy now” or “learn more,” although they can be much longer. A CTA button typically looks like this:
CTAs also appear across a variety of channels , including social media platforms , company web colombia business directory pages , paid ads, blog posts, and more. In fact, every web page should have at least one CTA to guide users through your site .
Tailoring CTAs to specific channels, audiences, or purposes is the trick to getting maximum engagement.
For example, asking prospects to sign up for a subscription service might require a little more persuasion than asking them to read an article. This is where a compelling CTA becomes crucial to your marketing strategy.
Why are calls to action important?
Before we look at the different types of CTAs, let’s look at five key integrating hubspot video into the quoting tool reasons why CTAs are important for marketers and businesses.
1. CTAs drive action
CTAs help direct visitors exactly what to do next. Without them, people might visit your site, read your content, and then leave without taking any action. This is a missed opportunity to generate leads .
For example, a “Shop Now” If you run an online store, a CTA button on your product pages can increase sales. However, HubSpot found that personalized CTAs performed 202% better than basic ones.