In a world so often dominated by saudi arabia whatsapp number data
misinformation, it’s more important than ever to confirm you know exactly what you’re talking about.
It’s why, when Meta commissioned an online study asking 300 marketing leaders about their views on business messaging solutions, we made sure to ask respondents about the biggest challenges they felt they’d face integrating such a platform – not only to find ways to improve our product and customer experience, but identify misconceptions in the marketplace that might be holding your marketing team back from reaching its full potential.
Taking our findings from this original research – feedback that came directly from marketing leaders like you – we wanted to take a moment to focus on some misconceptions expressed about business messaging, and demonstrate how many perceived shortcomings are often, in fact, strong benefits.
“Customers Don’t Expect This Type of Marketing”
Of all the misconceptions increased visibility of an 8 year old website by 51% in 3 months
in this post, this one is perhaps the easiest to address.
To put it plainly: Customers very much expect this type of marketing, and are actively rewarding the brands who effectively put it to use.
In fact, one report found that, while customers still interact with businesses through traditional channels like phone calls or email, most only do so because they don’t believe an option for texting exists. Nearly 67% of respondents said they believed being able to text with businesses would increase their convenience.1
Also consider the fact that customers are 134% more likely to respond to a text than an email, with 86% of businesses who use business messaging platforms also reporting that it generates higher engagement than email.2
“Business Messaging Is Hard To Justify From A Cost Perspective”
Unfortunately, egypt data
many marketing leaders remain under the damaging misapprehension that incorporating business messaging into their marketing spend would require a potentially prohibitive cost.
At first glance, it might make sense to view messaging platforms as an intimidating, and costly, new channel, requiring an upfront investment in staffing and other resources in order to effectively onboard it.
But in reality, business messaging solutions can not only help lower your staffing costs, but increase your agents’ productivity – all leading to shorter call wait times, more efficient time spent interacting with customers, and an improved experience for both your customers and customer service agents.